Upfan Ticketing, data, and fan engagement. In one platform.
Upfan is an all-in-one platform for safe ticketing, data analytics, and fan engagement.
Most Innovative Ticketing Platform of 2025
Upfan was awarded the Disruptor Award in a global competition at the Ticketing Business Awards 2025.
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Events hosted
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Tickets sold
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Organizers
Trusted by
Primary & secondary ticketing
Sell tickets, season passes, bundles, and credits, with a controlled resale marketplace built directly into the platform.
Fan engagement tools
Quizzes, polls, competitions, and feedback forms built directly into the fan app.
Fraud-free access control
Dynamic, encrypted QR codes prevent ticket fraud and give clubs full control over entry and resale.
Direct fan communication
Reach the right fans with push notifications and targeted messages based on real data.
Advanced data analytics & CRM
Track sales, attendance, behaviour, and fan activity in real time and across seasons.
Bundles & Flexible Credits
Create bundles and flexible credit packages that let fans choose matches and seats they want, boosting conversion and average order value.
Everything organizers need in one platform
Upfan brings ticketing, controlled resale, data analytics, fan engagement, and marketing into a single system built specifically for sports, as well as cultural events and conferences. Organizers replace fragmented tools with one secure, data-driven platform that helps them increase attendance, eliminate ticket fraud, and build stronger relationships with their audience.
Get in TouchOrganizers
Benefits for Event Organizers
Complete Ticketing Control
Manage primary and secondary ticketing in one system, with full control over pricing, resale rules, and distribution.
Fraud-Free Tickets by Design
Dynamic, encrypted QR codes eliminate ticket fraud and unauthorized resales.
New Revenue from Resale
Earn automatically from every resale while protecting fans with price caps and transparent rules.
Real-Time Data & Analytics
Track sales, attendance, fan behavior, and engagement in one dashboard.
"With Upfan, we share a vision of modern ticketing built around a dedicated fan profile, enabling us to work more effectively with data, create targeted offers, and improve communication with our supporters. A major advantage is the unified application for all clubs and the complete solution, including a CRM system, which is an essential part of professional club management, without the need to pay extra for individual services. Thanks to Upfan, we have also introduced into Czech sports the products and ticketing system I had the opportunity to experience while working with the Tampa Bay Lightning in the NHL."
Jakub Mikulík, Executive Manager
HC Frýdek-Místek
Fans
Benefits for Fans
Fair & Transparent Pricing
Buy and resell tickets safely without price gouging or shady marketplaces.
One Ticket, One Identity
Every ticket is unique, secure, and verifiable – no screenshots, no scams.
Easy Transfer & Resale
Send or resell tickets in seconds, directly inside the platform.
Interactive Matchday Experience
Quizzes, polls, feedback forms, and push notifications keep fans engaged before, during, and after events.
What Sets Us Apart
Why is Upfan Different?
Most ticketing systems solve only one problem. Upfan connects ticketing, data, fan engagement, and marketing into a single ecosystem designed specifically for sports, as well as cultural events and conferences.
Centralized Fan CRM & Smart Segmentation
All fan data lives in one place – transactions, attendance, demographics, behavior, and engagement, giving clubs a single source of truth for marketing, sales, and decision-making.
Easy Ticket Transfer
Fans can instantly transfer tickets or season-ticket seats to friends or family with a few clicks, reducing friction and improving attendance rates.
Seamless Stadium Entry (No Wi-Fi Needed)
Fans with tickets stored in the Upfan app can enter the stadium without mobile data or Wi-Fi. Dynamic QR codes work offline, ensuring fast entry even during peak arrival times.
Works for Fans Without the App
Tickets can also be accessed via a mobile browser or as paper tickets for fans who don’t use smartphones, ensuring inclusivity across all age groups.
Controlled Secondary Market
Enable safe ticket resale directly inside the platform. Clubs set price caps, control rules, and automatically earn a share from every resale, turning unused tickets into a new revenue stream.
Loyalty Points (Coming Soon)
Fans earn points for every interaction, from buying tickets to attending games or completing quizzes, and can redeem them for rewards like discounts, merch, or exclusive experiences.
Testimonials
What Others Say About Us
Working with Upfan has been a fantastic experience. Their bespoke ticketing service has been tailored perfectly to our needs, with clear and consistent communication throughout. The partnership has been smooth, professional, and genuinely collaborative—we couldn’t be happier with the results.
Alex Poole, Club Secretary
Evesham United FC
When we were considering a ticketing distributor for the next league season, we prepared a list of items that we would like it to meet. Upfan attracted us primarily because of the future cost savings on ticket distribution via the online platform. And also the possibility of offering loyal fans something extra - discounts, vouchers or other rewards. We want to develop further cooperation on these points.
Petr Jindra, Manager
FC Vysočina Jihlava
We chose the Upfan ticketing platform for its innovative team and their ambition to take ticket sales to the next level. We wanted to join forces with like-minded people with bold plans for the future. The platform has delivered speed, innovative solutions, attention to detail, and reliable 24/7 support — all of which we greatly appreciate.
Lukáš Vilkovský, Director
Košice Wolves
What To Expect
Platform Customization
We offer tailored solutions to meet your unique needs, ensuring smooth integration, flexibility and minimal input from your side.
Dedicated Support
Our team is ready to assist with technical setup, training, and ongoing support to ensure seamless ticketing management.
Continuous Improvements
Partner with us for regular updates, enhanced features, and opportunities to co-develop ticketing and fan engagement tools.
Download our app and enjoy seamless access to your tickets, even when you’re offline.
